Yendo (means going in spanish) is a brand that manages the screens used by the public transport of Córdoba. It functions as a channel of communication and digital entertainment. The brand's content has more than 2 million views per day in more than 50 equipped vehicles.

We had to design the brand from scratch. We started with naming and continued with the entire graphic and audiovisual communication. In addition, we are in charge of generating the on-demand content that people can watch everyday on the screens.

Design

Visual identity

Explanatory video

In order for Yendo to get advertisers, we scripted and animated an explanatory video to be presented to different businesses and companies. In this video, interested companies can understand what type of content Yendo shows and what type of advertisements they can make using a gps integrated into the screens.