Pasión Deportiva is a TV show that has aired for 21 years. It's hosted by Osvaldo Wehbe (one of the most important soccer reporters in Argentina). The show is broadcast nationwide on Showsport and América Sports channels.
The show won over 12 Martín Fierros awards (awards that are given in Argentina to radio and television production, organized by the Association of Argentine Journalists of Radio and TV (APTRA) ).

We were in charge of redesigning the brand. We created an animation for the intro and outro of the program. In addition, they asked us to modify their logo and make the plates designed for the titles of each block of the program.

Redesign

Visual identity

Concepts

• Modern.
• Colors: red, blue and white.
• Typography: bold, e-sports style.
• Soccer ball had to be present.
• Sun, dawn.

Challenges

• To generate a visual identity from scratch.
• To combine modern elements.
• To maintain the vintage essence of the program.

Final results:

Institutional video

Broadcasting intro